Americans love dining out and a popular Canadian brand gets brunch right with innovative twists
Ben & Florentine™ is introducing its proven concept of fresh and exciting all-day breakfast and lunch to the brunch-hungry United States. Ben & Florentine already is one of the most popular brunch franchises in Canada, and now it is ready to meet America’s growing interest in high-quality, affordable breakfast and lunch.
Backed by global franchising leaders Kahala Brands™ and MTY Group™, Ben & Florentine offers consumers a variety of fresh, innovative and exciting foods on a regularly updated menu that goes beyond the predictable eggs and bacon you can find at any restaurant that serves breakfast.
“The breakfast market in the United States is growing rapidly, and there is little competition for us — most of the brands serve low-end, cheap, fast meals that you might feel guilty about eating later. We do the exact opposite — we specialize in high-end meals at an affordable price. We’re excited to welcome new entrepreneurs as we expand our brand in the United States,” says Michel Lamontagne, Brand President of Ben & Florentine in Canada. “We’ve spent 10 years proving our business model in over 55 locations in Canada, and in that time, we have developed a wildly enthusiastic customer base. Ben & Florentine is strikingly different from other brunch chains — from the cozy chic of our restaurants to our menu, which is refreshed every six months.”
The market is primed for a breakfast concept that serves healthier, innovative and playful meals, and is capable of serving customers of all ages with varying taste preferences. A recent survey of 2,000 Americans found growing breakfast menus (64%), a wider array of options (64%) and healthier food choices (48%) becoming more on-trend. 69% of the survey respondents also said they enjoy eating breakfast for dinner.
As this easy-to-implement concept from Canada breaks through in the United States, Ben & Florentine is excited to welcome new entrepreneurs with a passion for breakfast food, customer service and the desire to lead a team. For entrepreneurs seeking a flexible schedule, Ben & Florentine is a strong business model already proven in Canada.
Ben & Florentine pioneers daily brunch concept
Most communities have a favorite breakfast spot, but many of those just serve the basics, and only during breakfast hours. Brunch is an even rarer offering and is typically limited to weekends or holidays despite consumer research showing that people crave brunch year round. The NPD Group reports that 70% of customers want to see breakfast items on menus beyond the traditional breakfast hours — and with brunch quickly becoming a way for millennials and baby boomers alike to unwind on the weekends, Ben & Florentine is ready to satisfy people who crave breakfast beyond the morning hours.
“Our restaurants have historically done about 50% of their business on weekdays and 50% of their business on the weekends,” says Jay Goldstein, VP of Franchise Development with Ben & Florentine. “This means that we have succeeded in capturing both the people who need a good breakfast before work, as well as the families and friends who enjoy going out together for brunch.”
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