Popular Canadian concept is a ground-floor opportunity for U.S. entrepreneurs seeking a breakfast and brunch restaurant concept
Many restaurants, including fast-food chains, are adding all-day breakfast items to their menus, but Canadian concept Ben & Florentine’s creative menu has made breakfast an art form. Since our founding in 2008, Ben & Florentine has become one of the most beloved breakfast concepts in Canada — and one of the fastest-growing — and we’re ready to transform the American breakfast segment.
In the 10 years since we opened our first restaurant in Montreal, Ben & Florentine has grown to more than 55 locations. Our success is due to a radically different approach to the traditional breakfast fare, a wildly diverse menu that is updated every six months, and a commitment to customer service that encourages our customers to become regulars.
Backed by global franchising leaders Kahala Brands™ and MTY Group™, Ben & Florentine offers its guests a variety of fresh, innovative and exciting foods that go beyond the predictable eggs and bacon you can find at any restaurant serving breakfast. The variety of options range from smoothies to skillets, meaning there is something for everyone.
“We’ve evolved in a highly competitive market, and our main point of differentiation is our food,” says Jay Goldstein, VP of Development for Ben & Florentine. “We serve food that is fresh, healthy and innovative, and we give generous portions to our customers. We update our menu every six months to keep our customers excited to come back, which gives us an enormous competitive edge. We’re very excited to bring our concept to the United States, where there is nothing like us in the market.”
Ben & Florentine ownership is a rewarding, flexible venture
Ben & Florentine already has a proven track record in Canada, where it has helped dozens of entrepreneurs realize the dream of owning a unique restaurant that quickly becomes the community hub for coffee with friends, brunch with family or breakfast with business associates. Many of our franchisees are multi-unit owners, a testament to how enjoyable it is to own and operate a Ben & Florentine, as well as proof that the concept is easily managed.
While the food industry can be attractive to many entrepreneurs, traditional restaurant hours can be long and demanding. Our breakfast-centric restaurant concept offers more flexible hours, with earlier closing times. It’s a work/life balance that many franchisees were drawn to, like former server and now Ben & Florentine franchisee Catherine Lefebvre.
“Owning a breakfast restaurant like Ben & Florentine means you can balance your family life and personal life because the restaurant closes at 3PM, which allows you to have your evenings to enjoy with your family and friends.”
Do you have a passion for breakfast food, customer service and the desire to lead a team as part of our rapidly growing brand? We are focused on U.S. expansion, particularly bigger markets along the east coast, with specific focus on development in Florida. Many Canadian retirees spend the winter months in Florida, so there already is brand recognition in the Sunshine State.