Ben & Florentine’s fresh and innovative menu offers an elevated breakfast experience that attracts a variety of customers
American diners may have a lot of options when it comes to breakfast restaurants, but healthy, fresh, full-service breakfast and brunch at an affordable price point is hard to find. Popular Canadian franchise Ben & Florentine has a proven concept that’s been overwhelmingly successful and the innovative brand is poised to become the breakfast hot spot in U.S. communities nationwide.
While most restaurants offering breakfast or brunch serve the same predictable menu, Ben & Florentine is in a league of its own with a magazine-style menu updated every six months. The NPD Group reports that 70% of customers want to see breakfast items on menus throughout the day. Ben & Florentine is an all-day breakfast-centric concept focused on all the key ingredients for building a regular customer base for those looking for their go to community breakfast and coffee spot.
“Our restaurants have historically done about 50% of their business on weekdays and 50% of their business on the weekends,” says Jay Goldstein, VP of Franchise Development with Ben & Florentine. “This means that we have succeeded in capturing both the people who need a good breakfast before work, as well as the families and friends who enjoy going out together for brunch.”
Ben & Florentine’s welcoming brand poised for success in U.S. market
When you walk into a Ben & Florentine restaurant for the first time or for the 1,000th time, the wait staff welcomes you as they would a member of their own family. It’s our commitment to bold, innovative and adventurous food, however, that turns first-time customers into long-time fans.
While our service is exceptional, our food is the star. We have something for everybody, ranging from the nutritious – smoothies and avocado toast – to the decadent, with our sweet twists on crepes, French toast and classic American breakfast skillets loaded with eggs, bacon and homefries. In our 10 plus years of business we have grown to more than 55 locations in Canada serving thousands of devoted fans, and we’re ready to bring this passion for breakfast and community to the U.S..
“The proof of our concept being successful is definitely the fact that our existing franchisees are investing in their second, third and fourth location,” says Michel Lamontagne, Brand President. “We’ve evolved in a highly competitive market, and our main point of differentiation is our food. We serve food that is fresh, healthier and innovative, and we provide generous portions to our customers. We’re very excited to bring our concept to the United States, where there is nothing like us in the market.”