Rising breakfast franchise offers one of the most comprehensive training and ongoing support platforms in the industry
The decision to open a Ben & Florentine breakfast restaurant in your community means that you’ll never be in business alone. Since our founding in 2008, Ben & Florentine has helped dozens of entrepreneurs realize the dream of owning a breakfast restaurant that becomes part of the daily fabric of their communities, bringing joy to their customers and the potential for personal and financial fulfillment.
While new to the United States, Ben & Florentine is one of the largest breakfast franchise systems in Canada, with more than 55 locations open across the nation. In a decade of business, Ben & Florentine has perfected the business model, streamlined operations and continued to invest in new and exciting products and initiatives to help our franchisees thrive over the long term. Ben & Florentine franchisees are reinvesting in the brand in record numbers, as our easy-to-implement business model, potential for excellent work-life balance and our exceptional ongoing support platform makes scaling up to multiple locations easier than ever before.
As we take our proven concept to the United States for the first time, Ben & Florentine is excited to welcome new entrepreneurs with a passion for breakfast food, customer service and the desire to lead a team to our rapidly growing brand — regardless of experience. In fact, prior restaurant experience is not required — all that we require is your drive to succeed.
This is how we’ll support you:
Master our proven business model in an immersive training experience
While the majority of our franchisees did not have any experience owning and operating a breakfast restaurant prior to joining our franchise family, all of them mastered our concept by completing our immersive training experience. You will be sent to an operating restaurant for three weeks to work in every role of the restaurant. You will become an expert in how to prepare and serve our products, and you will learn how to greet customers, how to take orders, how to use our POS system, how to take inventory and how to lead a team. By the end of your training, you should have the confidence and the skills to open your new restaurant.
“You don’t need any experience in the restaurant industry to franchise with Ben & Florentine,” says Nicolas Lazin, Marketing and Communication Director with Ben & Florentine. “The entire head office is here to help you to launch your restaurant with success. Our training in the restaurant is a three to four week process, where you learn every aspect of the restaurant. We also do one week of classroom training, so you learn how to make payroll and order inventory, and how to market effectively in your community. We have a full marketing team to help you, from providing marketing materials to helping you choose the right media platforms to engage directly with your local area. We’re a team — and we will work together every step of the way to help you thrive in your business.”
You will have access to industry-leading marketing support
One of the perks of becoming a Ben & Florentine franchisee is that you will have the full support of Kahala Brands™ and MTY Group™, two franchise giants who together own 70 brands and have opened more than 5,500 franchised locations in nearly 30 countries. A franchisor of this size comes with an in-house marketing and public relations team, which will not only significantly reduce the expense of promoting your business, but also will reduce the stress level generated by marketing a business on your own.
Our teams support you with national, regional and local marketing, as well public relations support for your grand opening and beyond. Our team also helps you manage your social media accounts to help you communicate more effectively with your customers.
“The benefit of Ben & Florentine is you get the vast array of support from MTY Group and Kahala Brands,” says John Wuycheck, SVP at Kahala Brands. “Together, MTY and Kahala have more than 70 brands and 5,500 restaurants, and deep experience in operations, research and development, marketing and supporting the franchisees so that they can put their best foot forward.”
Ben & Florentine values franchisee input
You don’t grow to become one of the largest breakfast franchises in Canada without having an exceptional relationship with your franchisees. Ben & Florentine’s executive team is passionately committed to inspiring a culture of family and support. As we launch new initiatives, we regularly seek input and guidance from our franchisees, ensuring that our franchisees always have a voice as our brand continues to grow.
“From day one, we set out to establish a family spirit in our brand,” Lazin says. “One of the guiding principles of our brand is to be close with our franchisees. We work very hard to ensure that our franchisees are ideally suited for our brand, as they are the final point of contact between us and the customer. In turn, our number one goal is to help our franchisees thrive over the long term, finding solutions to their challenges and celebrating their successes.”