Proven Canadian breakfast franchise system expanding to the US and making brunch an everyday event
Popular Canadian breakfast franchise Ben & Florentine™ is bringing its mega-popular breakfast and brunch menu to the U.S. for the first time.
Breakfast is one of the least competitive market segments in the crowded food industry — and one of the most underserved. Consumers are drawn to dining out as an occasion and there are few restaurant brands that offer brunch all day.
While many fast-food giants have upped their breakfast game, they don’t stray too far from a predictable menu. Even more health-focused brands tend to serve the same avocado toast and smoothies. Ben & Florentine stands out in a market of sameness as a breakfast concept that serves innovative and playful meals to guests of all ages and with varying dietary preferences.
Backed by global franchising leaders Kahala Brands™ and MTY Group™, Ben & Florentine offers its guests a variety of fresh, innovative and exciting foods on a regularly updated menu — a step well beyond the predictable eggs and bacon you can find at any restaurant offering a breakfast menu. The variety of options ranging from smoothies to skillets means there is something for everyone, whether it’s a large weekend group looking for a hearty brunch or a single guest stopping by before work.
“The breakfast segment in the United States is really exciting because there are so few brands that offer great food and exceptional customer service at a great price point,” says Jay Goldstein, VP of Franchise Development with Ben & Florentine. “We’re looking for people who are excited about being an owner-operator, have an understanding and love of customer service, enjoy leading a team and being a part of their community. We want people who desire to create a family environment not only for their employees, but also to welcome their guests as though they were a friend or family member coming over to share a meal.”
A frequently updated menu boosts excitement and sales
While it’s not uncommon for restaurant brands to add seasonal items, Ben & Florentine updates its menu every six months. This helps to constantly generate excitement among customers while also providing franchisees with new opportunities to market fresh menu items.
“Our main point of differentiation is our food. It’s fresh, healthy and innovative, and we serve generous portions,” says Michel Lamontagne, Canadian Brand President of Ben & Florentine. “While we do offer some traditional breakfast items, we’re very playful with our menu and our products. We’re constantly searching for new trends, and our customers come to us because they’re looking for a new experience that they can’t get anywhere else.”
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