Focus on breakfast and brunch can provide franchisees with flex time in afternoons
A Ben & Florentine™ breakfast restaurant franchise can offer owners the rewards of being their own boss as well as a balanced lifestyle, thanks to an earlier closing time than many restaurant brands. This flexibility, combined with strong training and support from the corporate team, are just a few ways Ben & Florentine stands out as an investment opportunity.
“Owning Ben & Florentine gives you that firepower in the morning to jump out of bed and go about your day,” says Franchisee Ali Chaudhry. “The idea of being able to close shop at 3 p.m. and find a balance in lifestyle is one of the main reasons why I find it such an easy fit.”
As this easy-to-implement concept from Canada breaks through in the United States, Ben & Florentine is excited to welcome new entrepreneurs with a passion for breakfast food, customer service and the desire to lead a team. For entrepreneurs seeking a flexible schedule, Ben & Florentine is a strong business model already proven in Canada and a unique food brand that focuses on high-quality, fresh and affordable breakfast and brunch.
“As an owner I’m most proud of being part of the journey. The future is bright and it’s only going uphill from here,” Chaudhry says. “We started as a single store … and we’re well on our way to many, many more locations!”
Proven concept and robust training and support
The majority of current Ben & Florentine owners did not have prior experience owning and operating a breakfast restaurant. However, thanks to an immersive training experience, they were fully prepared for launching, and running, their restaurant. That’s because all new franchise owners complete three weeks of training at an operating restaurant. They work in every role of the restaurant, and therefore become an expert on how to prepare and serve Ben & Florentine’s signature breakfast and brunch foods as well as greet customers, take orders, use the proprietary Point of Sale system, take inventory and lead a team.
“You don’t need any experience in the restaurant industry to franchise with Ben & Florentine,” says Nicolas Lazin, Marketing and Communication Director. “During the training an owner will learn every aspect of the restaurant. There is also one week of classroom training, so they learn everything from how to make payroll and order inventory to marketing effectively in your community. We have a full marketing team to help, from providing marketing materials to helping choose the right media platforms to engage directly with local area. Ben & Florentine is a team — working together every step of the way to help franchise owners thrive.”