Economic model and innovative menu have established brand as one of the largest breakfast franchise systems in Canada
The Ben & Florentine™ concept has taken Canada by storm for nearly a decade, growing by a dozen stores year after year and attracting multi-unit owners, a testament to the ease with which franchisees can operate the business.
In fact, about 63% of the brand is made up of franchisees who own multiple stores — from two up to four locations, says Ben & Florentine Director of Operations Angelos Billas in Canada.
“I believe they are reinvesting because they like the concept, and it’s an easy operation to run. Once you have one location and you get used to it, it’s very easy to run two, three, or four locations,” Billas says. “This is a proven business in Quebec and I believe it can grow probably twice or three times as fast in the United States.”
Entrepreneurs bring drive, Ben & Florentine brings support
The majority of current Ben & Florentine owners had no prior restaurant experience, but they did share a passion for breakfast food, customer service and the desire to lead a team. Thanks to training and support from the global team at Kahala Brands™ and MTY Food Group™, franchise owners open fully prepared. New franchisees complete three weeks of training at an operating restaurant, working in every role. By the time grand opening comes around they are experts in preparing and serving Ben & Florentine’s signature breakfast and brunch foods as well as greeting customers, taking orders, using the proprietary Point of Sale system, taking inventory and leading a team.
“The entire head office is here to help you launch your restaurant with success,” says Nicolas Lazin, Marketing and Communication Director in Canada. “Our training in the restaurant is a three- to four-week process, where you learn every aspect of the restaurant. We also do one week of classroom training, so you learn how to make payroll and order inventory, and how to market effectively in your community. We have a full marketing team to help you, from providing marketing materials to helping you choose the right media platforms to engage directly with your local area. We’re a team — and we will work together every step of the way to help you thrive in your business.”
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